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...... The pictures of Pollock at work took the emphasis off of Pollocks product on a canvas, and diverted the audiences focus to his process as an artist. Gradually, the focus on process increased in the minds of the art-consuming public as a result of the rise of the Pop Art movement of Andy Warhol. While former advertising graphic designer Warhols earliest works were static graphics, like his representations of Marilyn Monroe and Campbells Soup cans, his reliance upon the viewers familiarity with these cultural points of reference made viewing the work the ironic artistic actin other words, the act of transposing the image onto a canvas and displaying it in a venue devoted to high art was the point of Warhols project, not the prefabricated lines of the silkscreened image itself. Later, perhaps inevitably as a consequence of his fascination with cinema, Warhol began to make films and to engage in non-static works of performance-based art (Andy Warhol, PBS: American Masters, 2006)
In such art of the 1950s the way in which the art was perceived was as equally important as the image of the art. Disposable and even trashy images and products could be, with the use of

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