Advertising plan
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Excerpt from Term Paper:
...... 2. To increase trial of existing flavors by 125% during the test period by including them on likable advertisements while couponing these ads for in-store promotions of the specific flavors
3. To transition occasional shoppers to loyal customers through the use of likable ads sent to them in the mail, personalized for their individual previous tastes, and offering them a large discount on their favorite flavors of chocolate. Getting shoppers to transition from infrequent purchase to loyalty will be measured by the number of in-store promotions are received from walk-in customers they were mailed to as part of the promotion......
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