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...... Globalization is sometimes negatively associated with Americanization, a process in which one country assimilates the cultural features of the United States, in the detriment of its national values (Stephan, 2005). A contributor to this movement is the American film industry, which has reached all corners of the globe and is imposing its values to be adopted by the impressionable
3. The American Film Industry
The creative industry encompasses the totality of imaginative and original activities aimed at maximizing the spending of leisure time and increase the comfort of the every day life. Examples in this instance include design, arts, architecture, music, film or interactive software leisure (Honk Kong Arts Development Council, 2009). The American film industry is a highly interesting topic on its own, due to features such as the inclusion of Jews whenever other industries were rejecting them (some of them became notable players in the industry, such as the Warner brothers) or the years-long migration of film makers to Hollywood. Today, the industry is a highly lucrative one and a movie staring Bruce Willis or Tom Cruise will not register incipient costs lower that $10 million (Knowledge Rush, 2003)......

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