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...... In addition to enhancing the understanding of this researcher and readers, this study will benefit creatives in the advertising field, as it helps stimulate consideration of the group predicted to become an even more relevant consumer group in the near future. While this study aims to relate vital information depicting Boomers for creatives to consider, it also notes negative advertising techniques that advertisers would fare better not to implement. Ultimately, this study hopes to serve as priceless advertising material to encourage better connections between creatives and consumers, particularly Boomers



Research Design and Methodology


This study, which utilizes the Literature Review Methodology will initially survey more than 75 research sources to ultimately access and more closely examine at least 25 of these articles; books; newspaper excerpts; Web sites. Results from this researched information will be analyzed to secure answers for this studys research questions and ultimately contribute to conclusions relating to ways advertisers may best connect with Boomers. This researchers literature search methodology will the following: various types of literature accessed, along with information noted from bibliographies; books; peer-reviewed journals; newspapers; articles; Web sites. Although information from other countries will be included in this exploration, the choice of language will

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