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......Evaluating Interprocess Roles in the 3PL Model and Implications for Social Networking

The economic responsibility areas or as they are often called in the context of the 3BL Model, the economic variables, provide the basis for monetizing the ethicacy of decisions over time (Norman, McDonald, 2004). As has often been discussed in research using the 3BL Model to ascertain the levels of financial contribution adhering to ethical guidelines provides (Stephenson, 2008), theorists have been able to define a causal link of ethicacy to profitability over the longterm as the 3BL Model, in aggregate, significantly reduces risk (Rowe, 2006). In the context then of risk mitigation as it relates to the more judicious and ethically sound use of social networks and the mass of content on them, the economic responsibility area (economic variables) provide one of three benchmarks that define the ethicacy of using social networking content. Economic responsibility within the 3BL model includes the processes companies use to define their unique value propositions (or their differentiation), how efficiency is measured, marketing standards, definitions of competitiveness and the use of marketing metrics, and the measurements used for supply chain performance and pricing. Equally important are the measures of corruption and bribery

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