Banking Communication and Marketing

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...... It might be assumed, then, that the American Bankers Association monthly publication would be the most respected trade publication in the banking industry, but this honor undoubtedly belongs to The Economist. Though the newsmagazine unabashedly practices advocacy journalism tat promotes deregulation and free trade, the fact is they truly perform a service of journalism, investigating and reporting stories more in depth and more critically than many competitors (Langfit 2006). While many other similar magazines are veering away from the often yawn-inducing stories of pure business in an attempt to attract wider readership, The Economist has managed to remain in publication with an independence from both popular demand and corporate oversight, delivering reliable information to a growing number or interested readers (Langfit 2006)
In addition to The Economist and the numerous other trade publications that exist in the financial and banking world, there are a number of scholarly journals published on a monthly and bi-monthly basis. Just as with The Economist, the level and amount of readership and the level of agreement among these readers tends to provide evidence of which of these numerous journals is perhaps more reputable than the others. The Journal of Money, Credit, and Banking is

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