Business Plans details in add specifications
| Type | Citation | Sources | Views | Words | Pages | Essay # |
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...... That fit the following psychographic and attitudinal segmentation profiles:
o Social, mobile, active, valuing style and career, with a strong interest in alternative and pop music. The proposed partnering with the musicians mentioned earlier will strengthen and amplify the branding of unpretentiousness and being real about who one is
o See friends and time spent with them as a sanctuary and time to relax; clothes to fit this lifestyle and attitude are comfortable, stylish and affordable
Integrated Marketing Campaign and Strategy
Media Mix
The following are the suggested media sources to use for the revised branding message. Print Advertising Self, Shape, Lucky, InStyle and Glamour all need to be targeted with the initial advertising stressing the new branding......
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