Excerpt from :

......The Ethics of Globalization and Microsoft
As Microsoft have development centers in many nations, the need for close coordination of development processes, systems and schedules is critically important to the success of development programs. Internally the company struggles daily with the ethics of ethnocetricism, which in other words is the tendency to keep the most career-enhancing projects in Redmond, Washington and send the secondary projects to other nations. This has been seen as one of the ethical lapses Microsoft has made in terms of managing its development (Lysecki, 2006). Externally, there are just as many ethical challenges including the alignment of Microsoft applications and operating systems to unique requirements in foreign nations that vary from data encoding, multilingual interfaces, localization and scalability testing. Microsoft relies on its developers in these other nations to ensure their applications are aligned with the needs of these markets. What Microsoft has learned over the last three years about keeping their development teams aligned globally are the benefits of social networking (Hossain, Zhu, 2009). These include collaborative platforms including Facebook private pages, Wikis and enterprise content management (ECM) portals used for managing content so it is available on a 24/7 basis. Microsoft has an inherently

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