Excerpt from Term Paper:

......As these technology gains are quickly translated into revenue, and the value of advertising itself goes up because the searches are more accurate. It is rare to find companies who can translate investments in technology to increased revenues as quickly as Google can. As AdWords is based on both cost per click and cost per impression charges to advertisers, the better the search completed using the search engine, the more precise advertisers can be in defining which keywords or search terms they want their ads to be seen with. Google has been able to make major strides in their use of the technologies the search engine was originally based on by investing heavily into research and development. Examples of the research completed can be seen online at Google Labs (et.al.)
The Business Models of Google
Google does not charge to use its search engine, yet this is the area that the company invests the majority of its research and development dollars. Search is the foundation for all other services in the company as it drives traffic which in turn is used in computing advertising rates for AdWords, AdSense and other advertising programs. Google competes using the measure of how many

Need this essay? If it's not quite what you're looking for there are over 50,000 more to search from, so you can find the term paper or essay that meets your needs.