Excerpt from Term Paper:

...... Secondly, local Pepsi Cola bottlers were not only informed about but also involved in the PR trajectory aimed at proving that PepsiCo was a health and safety advocate and that the filling lines were perfectly secure. Thus, the Alpac corporation opened its plant and the owner, manager and quality assurance manager were made available to the media and the Food and Drug Administration (FDA) for probating the high-tech parameters at which cans were filled and the absence of any objects similar to those found in the cans. The impact that PepsiCos initiative had on its associated bottlers was the following: collaborators made sure that they were not at fault (and, in this regard, the FDA played a decisive role), understood the sabotage undergone by PepsiCo and strived to help the US corporation prove its innocence
Thirdly, the news media were an important public as these had been the opinion builders responsible for the cases significant coverage from the very beginning. Under these circumstances, the companys strategy was a very diplomatic one. Hence, it didnt reject the media as a result of their ironic/unfavorable rhetoric towards PepsiCo highlighted by Jay Lenos talk shows or by famous editorial cartoonists. On the

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