Excerpt from Term Paper:

...... Working closely with the dealers and the suppliers has also helped Harley Davidson maintain high levels of customer satisfaction. Listening to the comments and the feedback from dealers and ensuring that they are also kept satisfied has ensured that the company has a loyal medium to the general public. Dealers also act as an outlet to showcase and demonstrated new products there by serving as the critical link between the company and the customer. Information sharing and the ability by all involved in the marketing of the product to trust that any sensitive information will not be shared with others outside the organization is cited as important for any dealer-manufacturer relationship. Harley Davidson has been able to nurture and develop their dealerships in almost a similar manner that they use for their customer base. A significant factor is the long term perspective and the willingness to invest an enormous amount of energy to make a partnership work. Information is critical to maintaining high quality standards as well as ensuring that the customer is never left without answers. Harley Davidson is developing its products to be brand valued. As such, it also faces the responsibility to ensuring that every one

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