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.... more exciting to tell everyone who accesses the virtual world. With this in mind, I hope to create a website with a feedback page at the nail salon where I work. This will help the business gain a better idea of what consumers are looking for at a salon, and enable the salon to tailor its services to their needs. The feedback will be anonymous, and thus more honest, and the site may also provide an online message board to enable customers to communicate with one another about what types of beauty services and products they like, and thus generate a virtual community that will benefit the salon through its association with the board.

Ease of use is yet another attractive feature offered by website technology, and having a website will enable customers to conveniently book appointments online at any time of the day. This will ease the frustrations of customers while they are on hold and reduce administrative costs as there will be less of a need for a receptionist for most of the day. Impulse buying on the web for services as well as products should also not be discounted! The web will allow customers to reach

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