Computer Information Systems
| Type | Citation | Sources | Views | Words | Pages | Essay # |
|---|---|---|---|---|---|---|
| Term Paper | MLA | 5 | 48 | 636 | 2 | 40674935 |
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Excerpt from Term Paper:
......Future Development Trends
The pervasiveness of the Internet and the increasing availability of development tools for creating analytics applications are together serving as the catalyst for the development of an entirely new set of predictive analytic and modeling applications where the performance of specific strategies can be simulated and planned for (Gounaris, Panigyrakis, Chatzipanagiotou, pp. 615, 616). Second, the development of collaborative platforms based on the Internet is also making the data collection function of Marketing Information Systems much more streamlined that has been the case in the past
Conclusion
Marketing Information Systems are transforming the accuracy and speed that companies marketing, sales and senior management can react to market conditions effectively. The growth of these systems is in direct proportion to the increasing speed and uncertainty new markets and market conditions influence companys plans and results......
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