Excerpt from Term Paper:

...... The book is a fascinating read, unlike many other dry business books about the bottom line and maximizing value, because advertising is a particularly intuitive, creative discipline, demanding unquantifiable emotional understanding of what creates consumer interest as well as competitive drive and business acumen. According to Ogilvy, advertising is not merely a business process, but a creative process. It requires truly original thinking, campaign after campaign, in a way that transcends the implications of verbal copy. Ogilvys great insight in the changing media age was that what you say is often less important than what you show, and above all the image, or a few striking words or statistics, must arrest the eye of the viewer
To be great in the advertising field requires an individual to come up with new ideas constantly. An advertiser must be as innovative as the people who invented the product itself, and Ogilvy even states that the creation of a good advertising campaign is just as important to product success as the product itselfan advertising mans campaign of several weeks is just as integral to the years of development of scientists to create the new consumer good......

Need this essay? If it's not quite what you're looking for there are over 50,000 more to search from, so you can find the term paper or essay that meets your needs.