Excerpt from Term Paper:

...... I need to be completely blown away with a perfume in order to buy it. It is an item of high importance which I use on a daily basis for several times. In the case of this particular perfume, the difficulty to choose between the two versions made me look for another product from the same category, but manufactured by another brand which could draw my attention. In fact, unlike the other times when I go to the store, try the product one and buy it, I spend a lot of time trying on a very large quantity of perfumes. Since I did non find a product with a fragrance that I could have liked more, I returned to the initial choice
The packaging of the product was also important in influencing my choice. The size, shape and color of the products recipient were attractive from my point of view and that helped the act of the acquisition......

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