Consumer Behavior in a grocery store
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...... There is almost always a price difference between organic produce and regular produce, and that does seem to be a prime motivator in purchasing organics for many people. Another group of writers notes, "With the exception of price, traditional economic or demand-theoretic variables such as income, family size, total food expenditure, and expenditures on produce do not seem very important for predicting demand for EIP [Environmentally Identified Products] produce" (Harris, Burress, and Eicher 5). Thus, income may not be part of the economic predictors of organic produce, but the actual price difference between organics and traditional produce may put some buyers off. The authors continue, "[M]ost studies do not seem to support the notion that purchasers of EIPs have higher incomes than non-purchasers. However, high income is nevertheless perceived to be a common characteristic of purchasers of organic produce" (Harris, Burress, and Eicher 8). Thus, shoppers and purchases may think you have to make more money to purchase organic products, but that is not based in actual fact. However, some studies do show that organic purchases do have a higher disposable income than other purchasers (Harris, Burress, and Eicher 9)
Another aspect of organics purchasing may be random. Watching
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