Corporate Risk Management Associated Risks

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...... The most prominent risks associated with R&D, as identified above, include market research and competition. In addition to risks associated with market trends, risks posed by competitors can also be mitigated with a combination of strategies. The three remaining categories of R&D include long-term, short-term, and intermediate-term R&D
Long-term R&D can be associated with the offensive R&D strategy, as it entails a projection of market needs in the long term. This means that products and services are developed on the basis of prediction rather than fact. The most important reason for this is to rise above the competition. The risk associated with this is the fact that competitors may develop long-term products that exceed the companys projects, thus resulting in a significant loss of revenue. The R&D professional is therefore under great pressure to be creative and innovative in terms of projecting future needs and markets. A further risk may then be posed internally in terms of employee overload and stress......

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