Cultural Diversity Impact on Small Multinational
| Citation | Sources | Views | Words | Pages | Essay # |
|---|---|---|---|---|---|
| APA | 50 | 60 | 5592 | 20 | 95589360 |
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Excerpt from :
...... On behalf of the European Commission, in Effects on the European Union Economy of Shortages of Foreign Language Skills in Enterprise , Stephen Hagen (2008) recounts a number of points regarding language and marketing. Hagen asserts that alongside linguistic competence, other components contributing to a successful exporting include organizational factors and environmental conditions. In their quests for global success, businesses experience a number contemporary cultural concerns which include, but may not be limited to variances in/of:
1. Compliance with a countrys laws (Marihugh,2006);
2. Cultivating language competence (Hagen, 2008);
3. Managers knowledge and experience of the culture (Porter, 2003)
PROBLEM STATEMENT
The failure of the manager of the small multinational company to intelligently understand cultural diversity constitutes a challenging concerns, and potentially putrid problem......
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