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Examples to Support the Proposed Definition

Companies who are attaining this level of marketing performance are those that concentrate on creating strong relationships with their customers over time. Brand leaders are very capable of fulfilling and exceeding the expectations of their customers over time for example; they have in many cases created an entire series of processes to do just that. The Walt Disney Company is one example, specifically their Theme Parks Division. Imagine running a business that gets over 10 million visitors every year and each has a unique and very high expectation of what they will receive in terms of experience. Based on the renewal rate of card holders and the repeat visits mentioned in the media, Disney has been able to successfully master the proposed definition of marketing
A second company that has been successful in attaining this level of marketing performance is Google. The Google brand and its unique value proposition concentrate on do no evil and also concentrate on delivering useful software applications for free. Their branding is one that invites the use of many services to literally millions of people globally, each being served in their specific language. The result is a brand

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