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...... This can also be seen as another opportunity for broadcast journalism, however, especially in a market as untapped as the Denver local Internet news. Providing frequent, short updates about local politics and other goings-on in real time could be a viable way not only of attracting viewers to a website, but even to a sponsoring television station or newspaper. The untapped potential of the Internet broadcasting scene in Denver is likely to be of increasing importance in the years to come, and will almost certainly reshape media worldwide

How have the changes in media affected advertising?
The basic television advertising format (twenty-two minutes of programming and eight minutes of advertising) has not changed, though of course the advertisements have kept up with the times. This is all handled by the station owners and managers, however, and direct commercial advertising has not affected television broadcasting to a large degree, especially in the news department. There has been a slight increase in the number of local news stories covering local business, however, and this could be seen as a sort of hidden advertising......

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