Essay and Research Paper on Differences between marketing to consumers and business organizations with 1589 words

Differences between marketing to consumers

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APA	3	41	1589	5	76964930

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......All of these research strategies are predicated on the need for timely, accurate and often highly competitive customer and market intelligence to base new strategies on. The most prevalently needed information is often pricing related, specifically how customers will react to price moves, either up or down. There is also high level of interest in ascertaining the unmet needs of customers and being able to align existing product strategies to these while also fueling new product development. The more precisely defined the need for a given strategy, the more likely a company will seek primary research by speaking directly with a given audience or group of consumers. This is especially true when either a B2C-based or B2B-based company is seeking to launch a new product (Factor, Sampson, 1983) which by its very nature is one of the most risky yet rewarding strategies any organization can undertake. While B2C-based marketing is more often product focused and very transaction-centric, marketing strategies to businesses using B2B-baweed marketing is more focused on making the relationship with customers as profitable over the long-term as possible, being more relationship driven (Andrews, 2005). These variations significantly influence the research strategies used, yet both share primary and secondary

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