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...... Poyner is an author and design critic, and his work makes the reader think more about the difference between design and art, and makes the reader wonder, "why can't art and design exist together, and what makes the divide between them so great for some artists?" It seems as if this might have something to do with snob value or art snobs, don't you think?
In "Graphic Design: Fine Art of Social Science," author Jorge Frascara grapples with the same issues, only with the process of graphic design rather than traditional art techniques. He maintains that graphic design discussion is flawed for a number of reasons, and these flaws have led to distortions about graphic design and its principles. He writes, "He and other avant-garde artists made a major impact in the visual development of graphic design, but they also raised the importance of their esthetic approach to a point where they communication link with the common denominator they were addressing broke down" (Frascara 20). He maintains their designs were so "out there" that they lost their meaning and were actually detrimental to graphic design, rather than the positive influence many people thought they were
He also maintains that

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