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Duncan Industries has a number of strengths including technological competitive advantage, good cost controls, established relationships in the business and a good reputation. Their weaknesses come in the form of lackluster distributor support in the US, inability to break into large accounts in the US, and the fact that the product has become a niche product rather than a general use product. There are significant opportunities for the company, including further development of the US market, entry into Europe and new product development. There are a number of threats, including currency fluctuations, new competition in the wheel alignment segment and the threat of economic downturn hurting car sales

With respect to corporate strategy, the company has experienced strong growth since entering the US market three years ago. Duncan Industries sales expanded 19.8% in 1998 and 30.2% in 1999. Because the firm controlled its costs during this period of sales expansion, profits increased 61.4% in 1998 and 131.2% in 1999. This is strong performance by any measure. Strategically, it is important to consider the companys position in the US market. Duncan Industries has only been in the US market three years and since entering has seen strong, escalating growth. They

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