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...... Humans eat both plants and animals and, thus, are subject to the omnivore's dilemma (Rozin, 1976). Because everything is potentially a source of food, people expose themselves to the dangers of ingesting harmful substances as they seek new sources of nutrition. If you are what you eat, you may become polluted by contact with something less than desirable. (Leppman 24)
Pollan argues that when we are taken fully away from the source of our food we remove the traditional and cultural aspects of food from our lives and can be victims to market and demand that move us away even from our intrinsic health. In his follow up book, discussed below Pollan reiterates this idea and attempts to reintroduce people to food, rather than a confounding list of nutrient ingredients and byproducts, as food has become today. "Preparation of a newly introduced food according to traditional culinary methods and with traditional flavorings reduces the neophobia and makes the food more acceptable by resolving the omnivore's dilemma (Fischler, 1988a: 204). " (Leppman 27)
Pollans later work In Defense of Food (2008) Pollan breaks down the fact that food is no longer food but a list of nutrients which taken together

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