Ethical Problem Analysis
| Citation | Sources | Views | Words | Pages | Essay # |
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...... The news item regarding Match dot com and Yahoo being sued for unethical practices [Utter, 2005] sparked a lot of interest among the Internet users and gave us another reason to question the ethics of todays marketing ploys and advertising tactics
Matthew Evan, a resident of Los Angeles sued Match.com to what he alleged were the date bait techniques of Match.com. He accused the site of using fake profiles, sham e-mails to lure people into paying subscription fee of $29.99 a month. Mr. Evans has named Ms Autumn Marzec as an employee of Match dot com who was used as date bait to keep him subscribed. The case was filed on 10th November 2005 in US District Court in Los Angeles......
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