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...... As important as ethics may seem to the consumer, it is difficult to understand why not everyone believes that business students should be required to study ethics or that ethics are an important component of modern business. Many management educators, scholars, and businesspeople are skeptical regarding the efficacy and appropriateness of ethics-themed education as part of the business-school environment. Like many laypeople, some scholars believe that people are either inherently ethical or unethical, and that education cannot change someones basic nature. It may be true that, if initially presented with clear moral dilemmas, people could rely upon their personal judgment to make the ethical choice. After all, at least within cultures, moral and ethical values are relatively consistent. That consistency means that the majority of people are going to come to the same conclusion when faced with a clear ethical dilemma
However, the problem is that moral dilemmas are rarely black and white. On the contrary, most ethical dilemmas pit the interests of one party against the interests of another party, so that making a decision requires one to evaluate the relative merits of the claims of each party, the relative benefits to each group, the relative harms to

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