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Store Displays More Focused On Benefits Over Organization of Products

Mr. Underhill makes the point of the spice rack produced by his firm in conjunction with a consumer packaged goods client, and then goes on to note its inefficiency. It is apparent from his analysis that the taxonomy-based approach to organizing the spices was convenient for the consumer goods products manufacturer, yet did not sufficiently educate the shopper of how they could use the spices, or better yet, what made them unique. This was utilitarian-based retailing at its best. Despite the shortcomings of the methodology Envirosell uses, it is adept at showing both extremes of effectiveness when it comes to retailing concepts. Fro the exceptionally good to the exceptionally bad, peoples traffic patterns will denote the relative perception of a given display. In the case of the spice rack, its utilitarian-like appearance and functionality, and worse, its taxonomy-based approach to organizing the spices as implied in the article (Berfield, 2009) show an inward-centric attitude on the part of the consumer products goods manufacturer. Contrasting this point of a uniform, utilitarian-based taxonomy for the spices and their lack of effectiveness is the point Mr. Underhill makes in the video of

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