Global Advertising
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References
Hofstede, G (2008) Summary of Ideas about Cultural Differences. From Geert Hofstedes personal website: Accessed on November 20, 2008: http://feweb.uvt.nl/center/hofstede/page3.htm
Kanso, A.,Nelson, R(2007) Multinational corporations and the challenge of global advertising:What do US headquarters consider important in making media-selection decisions?.International Marketing Review,24(5),563-590. Retrieved November 20, 2008, from ABI/INFORM Globaldatabase. (Document ID:1341228591)
Melewar, T.,Vemmervik, C(2004) International advertising strategy: A review, reassessment and recommendation.Management Decision,42(7/8),863-881. Retrieved November 20, 2008, from ABI/INFORM Globaldatabase. (Document ID:723344301)......
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