Excerpt from Term Paper:

...... 2. Levi Strauss's global expansion strategy depends on maintaining a networked structure, on strategically locating production and distribution operations worldwide, and perhaps especially on its approach to product customization. Customizing its products for different markets worldwide enhances sales in localized markets and helps Levi Strauss meet the needs of differential consumer demands
Furthermore, Levi Strauss can expand the range of products it provides in all markets. If a certain cut, style, or color proves successful in one area, it may likely become a trend in another. Researching the needs of specific markets also allows Levi Strauss to design products for a target population. For instance, the Asian lines will include more production of smaller sizes versus the North American or European markets. Localized trends and climate factors will also impact design decisions such as which colors or cuts to promote in which region and when......

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