Excerpt from Term Paper:

...... Economic Mission: To operate the Company on a sustainable financial basis of profitable growth, in-creasing value for our stakeholders & expanding opportunities for development and career growth for our employees
Social Mission: To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally.
The ethical aspects of how reciprocal each of these missions is reinforce the ethical structure and cultural systems of the company. These three missions interacting with each other and with both internal and external stakeholders create an ethics ecosystem that Ben & Jerrys successfully relied on as the company grew from its regional to national size. The reciprocity, transparency, and accountability to external and internal stakeholders in effect created by the product, economic, and social missions working together also served to create a very high level of trust. External stakeholders including suppliers, distributors, and consumers and internal stakeholders including employees, contractors, and management had immediate accessibility to the information and people needed to do their jobs and accomplish their goals with respect to these broader missions. Trust then was created throughout all stakeholder

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