How internet official websites social networks

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......Fans are demanding greater levels of immediacy and access to their favorite athletes and entertainers than ever before. This isnt so much the stalker-type of fascination only the lunatic fringe of fans have; this is instead an interest in athletes and celebrities as who they are in everyday life. Fans want to see their favorite athletes and entertainers as real people, living fascinating lives. The undercurrent of Web 2.0 (ORielly, 2005) is changing the expectations fan have of how accessible and transparent their favorite athletes and celebrities should be. Tim OReilly (2005), founder and publisher of OReilly Books, and John Battelle, author and former design engineer lead at Google summarized in their definition of the market and user dynamics driving the next generation of web services called Web 2.0 Figure 1 is the map OReilly and Battelle created showing how both market and user dynamics are defining social networking (OReilly, 2005. et.al.) Inherent in the user dynamics of the map completed by OReilly and Battelle are the theoretical foundations of social networking. Specifically the architecture of participation, interactivity, generation of trust through transparency, and the harnessing of collective expectations through blogs and other forms of social networking including Facebook and

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