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.... or construct according to plan, to conceive and plan out in the mind.
(3) Creativity is defined as the quality of being creative or the ability to create. (Merriam-Webster, 2009)
As can be seen from the definitions of the terms innovation, design, and creativity, there are inherent differences in each of these terms and this is particularly true in the business world. The work of John Locke entitled: What are Innovation, Creativity and Design? states that creativity and innovation are often used interchangeably however, according to Locke there are fundamental differences. (nd)
I. Innovation
According to Locke creativity plus implementation is that which comprises or equals innovation. (nd) Therefore, creativity is an essential building block for innovation. (Locke, nd)
II. Creativity
Locke writes that creativity alone or to simply come up with ideas is not enough because in order to realize the benefits of creativity requires that those ideas be applied. Creativity is stated by Locke to be: (1) an inherently individual act; (2) some are more creative than are others; (3) creativity is reliant on intrinsic motivation; and (4) creativity relates to a concept to a particular body of knowledge. (nd) The components that affect creativity include: (1)

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