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...... Relative to 2007, 2008 revealed weakening financial performances as the companys sales in both volumes as well as revenues significantly decreased from 6,555,000 units in 2007 to 5,532,000 units in 2008, respectively from $172.5 billion in 2007 to $146.3 billion in 2008. Foremost, the net profit was of a negative $14,672 million, as opposed to only a negative $2,723 in 2007 (Ford Motor Company 2008 Annual Report). Despite these downbeat results however, the Ford executives argue that the year has been a productive one as it allowed the organization to undergo several processes of organizational change that will strengthen Fords competitive position and ability to succeed in the globally challenging market
3. Path and Technological Trajectory
Ford Motors Company has products in all life cycles, commencing from introduction, continuing with growth and maturity and ending with decline. Innovation management allows the Ford executives to make the best informed decisions relative to these products, based on the life cycle in which they can be found. In the introductory stages for instance, the managers are focused on increasing product awareness and promotion, without much emphasis on profits. In the growth stage, they are striving to consolidate the market share and create

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