Is Target Marketing Ever Bad
| Citation | Sources | Views | Words | Pages | Essay # |
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...... Regarded from marketings point of view, minorities, whether one refers to ethnic or other minority types, simply represent groups or segments of customers that the seller intends to address its product to. There is no difference between age groups and ethnic minorities groups
Marketers develop their campaigns for the products in case in a different manner for each age group. The same strategy is applied to minorities. Each group responds to different stimuli, which makes it imperative for marketers to address each group in a distinct, customized manner......
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