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...... In addition to this there is an increasing trend to demonstrate cleaner and sustainable energy usage in the world to both help preserve the non-renewable resources, such as oil, coal and natural gas and to increase the efficiency of their use as much as possible. (Tucker, 2006, p. 8) Interestingly enough it is the oil companies (and other energy companies) that are often charged with seeking the technology to harness alternative energy sources, (Taylor & Vandoren, 1999, p. 209) which is realistically contrary to the consistent desire to allow demand to increase exponentially in the market, something that the oil companies have counted on and received for decades. (Brown & Phillips, 1991, p. 67) The assistance to the energy crisis in the form of help for the development of alternative renewable resources is part of the philanthropic agency of the oil companies. Yet, as it is a contraindication to their traditional business model to develop systems that reduce or eliminate demand for oil the resulting research and output is often questioned by those who see alternative focus falling behind other areas of technology building. It must also be rapidly noted that the real demand for oil will not likely

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