Kodak Case Study
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......3. Success in the digital segment of the industry is dependent to a great extent on the features provided by camera manufacturers as well as the growing ubiquity of cameras in other products, like the cell phone. With more features, more customers can be attracted to the market. Price is also a key element, and if the camera follows the pattern of other technology in recent years, prices will drop considerably over the next few years so that cameras that may seem out of reach today will be much more available to more and more users in the future. Prices on computer-related products tend to drop rather rapidly after introduction, a rend also seen with much video equipment even before the digital era. There are also a large number of companies working to create new features and new products for taking, printing, saving, and transferring pictures. Some of the speculation about the future of the industry has included wireless systems allowing for the transfer of an image from the camera to an electronic picture frame, thus reducing the need for prints on paper. How much this idea becomes accepted by the consumer would determine how much the market for photo
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