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...... Another example of how Lenovo Group Limited integrated the features of the external environment into their corporate strategies revolves around the products they manufacture. In this particular instance, they understood the market trend in consumers preference of notebooks and laptop computers and have become specialized in this segment. But even so, they also understood the need to adapt and implement a wide series of strategies that ensure an extensive coverage of the market. These steps were necessary to avoid becoming a niche industry that only appealed to a limited target market and retrieved limited profits. In the coming years, the key growth drivers in the worldwide PC market remain notebook, small- and medium-sized business (SMB), consumer and emerging markets. Lenovo will utilize its proven competitive strengths to forge ahead, based on its two existing strategic directions:
- We will continue to strengthen our PC business in China and the relationship business that mainly services large enterprises outside of China
- At the same time, we will accelerate the roll-out of the transaction model across the globe, focusing on capturing growth opportunities in the SMB, consumer and emerging markets.[7]



3. SWOT Analysis
The SWOT analysis comprises the forces that are

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