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2. Definition
Before moving forward with the report, the posed question should be analized from the standpoint of defining concepts. The first step is that of identifying the managerial reasoning for the question. Should I Start A New Business? is a complex question, which cannot be simply answered by Yes or No. More data has to be gathered in order to make the best informed decision in terms of expected rate of return, chances of success or micro and macro forces which might impact the new venture
Also, attention must be offered to the definition of the forces which are likely to impact the success and outcome of the specialty wine store. These include the following:
Competition: in a most simplistic formulation, competition can be defined as a rivalry between two or more players, which share similar interest and follow similar goals......

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