MBA Marketing Diffusion of Innovation
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Relation to previous research (approx. 400 words)
Note on Content:
Discussion of the relation between your proposed research and previous research. When expanded in the dissertation this will be referred to as a Literature Review (approx. 400 words)
The diffusion of innovation throughout healthcare organizations often begins in the knowledge management, support services and decision support systems areas due to these processes having a direct impact on quality of care (Wong, Legnini, Whitmore, Taylor, 2000, 249). The propensity of a CoP to serve as the catalyst for creating greater levels of knowledge transfer and corresponding trust is also a key determinant in the productivity of healthcare communities throughout communities and regions (Fuentelsaz,Gmez,Palomas, 1172). For the UAE healthcare community to nurture and grow CoPs, there must be a concentration on knowledge sharing, the evaluating of new medical products (Carter, 20) to more efficiently and completely treat patients, and a recognition of the fact that continual improvement will require continual measurement as well (Inamdar, Kaplan, Reynolds, 179). From the qualitative aspects of the steps required to create a CoP and continually grow it through the use of knowledge sharing and the creation and maintenance of a knowledge management system, there
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