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...... The company we see today is the result of a 2000 merger between MGM Grand and Mirage Resort. The formed company, MGM Mirage, was the largest gambling organization in the world, but was soon overthrown by its number one competitor Harrahs Entertainment (Land, Land, and Rocha, 2004). Until 2004, operations were conducted smoothly and with little attention from the press, 2004 however was a more intense year the company sold its two Golden Nugget casinos; they started the endeavours towards the purchase of Mandalay Resort Group (one of their main competitors); they launched the operations towards the building of a new entertainment center, which would incorporate a hotel, a casino, apartments for rent, as well as other facilities. The project was called Project City Center and is expected to attract the first customers by 2009 (Pr Newswire, 2004)
Throughout the past years, the multinational organization has been engaged in various process of organizational change, including the sale of some of its assets or the purchase of new ones. Its main strategy has been that of growth and expansion in both operations and revenues. MGM Mirage remains focused on serving their customers by increasing their satisfaction relative to quality

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