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Further Argumentation
After enumerating basic advertisement information as well as type of influence and stage of the decision-making process, we now find it fitting to further substantiate our above-mentioned claims regarding the Alli advertisement.
Firstly, this paper claims that the advertisement is in the post-purchase behavior phase because the bulk of the ads text centered on three interrelated concepts: consumption, value, and satisfaction. In the ad, we see a testimonial coming from a working mother. Hence, consumption has already taken place and upon her consumption of the product, the working mother found significant value in it. This can be attested by the products instrumental value, i.e. she took the product to lose weight and this is exactly what happened. We can also detect its hedonic value when the working mother found the products website to be helpful and encouraging. This helped make product consumption an enjoyable and positive experience. Product satisfaction, on the other hand, is the result of the value she placed upon the consumed product. In this case, product satisfaction is high because of the positive value obtained by the product from the consumer
In terms of the type of influence used, we argue that both internal

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