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Even Googles recruiting practices are innovative. Instead of interviews with higher-ups, students flock to team competition over mind-bending puzzles, Lego building problems and video gamesno-pressure recruiting occasions meant to create excitement around their companies and impress potential recruits as young as college freshmen (Helft, 2007, In fierce competition, p.1). This is one reason why in 2007, it edged out the blue-chip consulting firm McKinsey & Company as the most desirable employer among M.B.A.s, a position McKinsey had held for the last 12 years (Helft, 2007, In fierce competition, p.1)

Googles attitude has translated into success: the rise of Google from the dot-com ashes has been described as dizzying as its revenues shot up from less than US$500 million in 2002 to more than $10.5 billion in 2006. From 2004-2006 its stock price rose fivefold (Carr 2008, p.1). Employees have enjoyed the largesse of the companys expansion: The retirement plan is a tax-deferred 401(k) program with employee savings matched by company contributions, as it is for new employees at I.B.M. starting this year. Annual bonuses at Google range up to 25 or 30 percentMaternity or paternity leave is 12 weeks at 75 percent of full pay. There is also up

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