Management of Change Campaign Internal Communications
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Internal communication theoretical background
In a dynamic, globalized environment, change is an essential key to success. Tesco has often proven its abilities to adapt to a volatile market such as the international arena by permanently changing internally and externally to meet expectations
Some aspects need to be considered by an organization in times of change among which employee involvement and clear leadership are seen as essential (Lydon, 2006). Changes need to be communicated within the whole organization to achieve the benefits targeted by these processes. Therefore internal communication is key to successful organizational change. In Tesco, internal communication initially reporter to the Human Resources department. As the emphasis on employees delivering on the promise of Tesco brand increased, the internal communication worked increasingly closer to corporate affairs and corporate marketing. Nowadays, it is part of corporate affairs (Quirke, 2000)......
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