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......In defining a marketing plan to promote Target being tobacco-free, the most critical foundational element is the strong support and leadership from the companys C-level executives and senior management. Researchers studying the impact of leadership attitudes and behaviors on ethics have drawn strong correlations between leaders genuine and strong support initiatives and the resulting increase in ethical behavior on the part of employees (McDonald, Pak, 1996). For Target, they need to have their CEO define a series of public service announcements that contain vignettes or scenarios of how Target has found that children and teenagers have bought tobacco at their stores and how they are completely committed to eradicating this problem. The foundation of the marketing plan needs to be a series of short vignettes that show how Target is completely getting away from tobacco in their stores, and also showing how other retailers can quickly do the same. In effect Target needs to become a source of knowledge of how to get rid of tobacco products in retail locations where children would find them
In addition to these public service announcements on television, Target needs to use its formidable expertise in multichannel management and integrated marketing communications to create

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