McDonald s Marketing stratgy
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......The ability of McDonalds to continually increase its revenue and profit performance has also aided the company in being able to increase asset management and utilization as well. This has been particularly significant in the companys ability to increase inventory turns from 137.32 in 2004 to 198.13 in 2008. This is a strong indicator that the companys internal operations are also very efficient and capable of quickly transforming the many supply chain, sourcing, and procurement inputs the company has into salable products relatively quickly. The increase in performance efficiency as shown by the significant increase in inventory turns also shows how well McDonalds understands how it can significantly increase financial performance through business process management (BPM) techniques. McDonalds is known for their ability to create more efficient processes over time through this type of approach. In terms of top-line revenue growth, McDonalds has been able to achieve $19B in revenue as of 2004, rising steadily to $23.5B in 2008, with Net Income increasing from $3.9B to $6.4B in the same period
In summary, McDonalds sales record continues to be remarkable compared to other fast food restaurants, even more so within the challenging economic times the country is in today. Posting
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