Media Effects
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...... In analyzing the potential effects of the media content of Slumdog Millionaire, the Desensitization Theory as well as the social learning theory is applied in order to speculate on how it could affect the audience
According to Comstock (as cited in Yates et al, 1998), the desensitization theory states that individuals who watch large amounts of violence become less sensitive to future violent content than individuals who watch less violence. Explaining further, Rockler-Gladen (2008) said that because people are exposed to so much violence in the media, violence no longer makes a strong emotional impact upon them. In a study conducted by Cline, Croft, and Courrier (as cited in Yates et al, 1998), it was found that children who watched a lot of television (arguably a violent medium) became less physiologically aroused when shown the violent clip compared to the children who were not heavy viewers. Desensitization causes less sensitivity or a kind of numbness towards violence. For desensitization to occur there must be continuous, repeated or heavy exposure to violence......
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