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......What differences do you observe between the U.S. sites and those in the other country?

Zaras site was exactly the same for all countries, and merely provided information about where the store was locatedclearly it expects to do most of its retail traffic in brick and mortar establishments, and uses its website to promote rather than sell its product. IKEAs German site was far more humorous and more daring than its United States incarnationit featured a sleeping Eskimo on a bed, perhaps indicating the warmth of the bed and its images on its U.S. site focused more on its bright, clean wooden lines of furniture. The German Eskimo image might be considered politically incorrect in the U.S., and it also took some attention away from the various articles included about IKEAs mission philosophy and focus on environmental sustainability, which was more prominent in the slightly tamer layout of the American IKEA site., although apparently still the same in content

Are the two companies similar with respect to the customization that has been done?

IKEA is far more customized in terms of its design for the company websites, while ZARA has virtually no customization other than store locations and offering the

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