Excerpt from Term Paper:

...... But advertisements dont necessarily have to create a negative environment in order to be ethically and socially negative. Neither do they have to offend target markets with less than tasteful techniques or shock tactics. They can be deceptive, convincing consumers to purchase products they dont need. One type of advertising particularly guilty of this offense is paid programming, or television length commercials that appear on home shopping networks or traditional networks at certain times of the day. These advertisements, which attempt to sell recently patented products that are generally useless, specifically target those alone watching TV during certain periods of the day, vulnerable audiences like the elderly. Although some marketing executives may choose this type of advertising because it is less expensive and allows viewers to see product demonstrations, the ethical consequences of the advertisements is less than desirable
Similarly, many advertisements have adverse social consequences because they encourage materialism, which is contrary to most peoples social values. An example of this kind of advertising is a series of perfume advertisements that depict young, rich women with every type of accessory and clothing that only need the perfume to add the last touch of material perfection......

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