Excerpt from :

.... (Organic chocolate booming in US). Given that sales of organic foods will increase by 71% from 2006 to 2011 (Knudson, 2007), the growth prospects for organic chocolate should be equally promising.
Rather than establishing a high-end brand like other organic candy companies such as Dagoba, Green & Black, Lake Champlain, Chocolove and Newmans Own, this organic chocolate product line will try to serve as a similar product to popular non-organic candy bars. Therefore, Everyday candy bar types will mimic Americas leading selling candy bars, Snickers, Hersheys Chocolate, Reeses Peanut Butter Cups and M&Ms, (Beirne, 2006). Our company will position the product line as a healthier alternative to popular candy bars, offering the same favorite flavors and providing more affordability and channel ubiquity than current organic substitutes. The overall goal is to increase the number of consumers who embrace organic chocolates and to also increase the frequency of purchases of organic chocolates. With its lower price than high-end organic brands and similarity to popular candy bars, Everyday should command share similar to the larger chocolate market than the present niche market for organic chocolate.



Bibliography

Beirne, M. (2006, June 5). News analysis: Snickers sales drop may prove tough nut for

Need this essay? If it's not quite what you're looking for there are over 50,000 more to search from, so you can find the term paper or essay that meets your needs.