Excerpt from Term Paper:

......Change management is still a controversial subject because of its complexity. A recent study is trying to accommodate the 2 major economic theories on this subject and bring them to a consensus (Beer & Nitin, 2000)
|Dimensions of change |Economic Value |Organizational Capability Theory |Theories E and O combines |
| |Theory (E) |(O) | |
|Goals |Maximize shareholder value |Develop organizational |Explicitly embrace the paradox between |
| | |capabilities |economic value and organizational |
| | | |capability |
|Leadership |Manage change from the top |Encourage participation from the |Set direction from the top and engage the|
| |down |bottom up |people below |
|Focus |Emphasize structure and |Build up corporate culture: |Focus simultaneously on the hard |
| |systems |employees behaviour and attitudes|(structures and systems) and the soft |
| | | |(corporate culture) |
|Process |Plan and establish programs |Experiment and evolve |Plan for spontaneity |
|Reward System |Motivate through financial |Motivate through commitment use |Use incentives to reinforce change, but |
| |incentives |pay as fare change |not to drive it |
|Use of Consultants |Consultants analyze problems |Consultants support management in |Consultants are expert resources who |
| |and shape solutions |shaping their

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